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PERSONALITY & ASSESSMENT
- This section outlines peer-reviewed methods to assess human traits.
- Psychologists use assessments for individual analysis.
- Data Scientists use these scientific paradigms from peer-reviewed psychological studies to help classify and target groups of people.
- Business Communication and Marketing Applications:
The “OCEAN” model is very popular amongst data scientists, as there is most code openly available for its use. This model has been used both ethically and unethically. Ethically, the target groups are a weighted combination of all the bipolar axes, and is used to match a person to their authentic selves within overall highest good. Unethically, the “N” for “neurotic” axis is used to isolate people motivated by fear, and then to create more fear, in order to control their behaviour.
Personality Project: http://personality-project.org/r
PS100 - INDIVIDUAL DIFFERENCES - Gleitman textbook
- ch16) Intelligence: Its Nature and Measurement | Review ch16
- Mental Tests
- study of variance | evaluating mental tests | using tests for selection
- Intelligence testing
- measuring intelligence | area of application: mental retardation
- Psychometric Approach to Intelligence
- structure of mental abilities | intelligence and age
- Information-Processing Approach to Intelligence
- simple cognitive correlates | complex cognitive correlates | strategies and intellectual functioning
- Nature, Nurture, and IQ
- some political issues | genetic factors | environment factors | heritability | group differences in IQ
Personality
- ch17) Assessment and Trait Approach | Review ch17
- Methods of Assessment
- structured personality tests | unstructured personality tests
- Trait Theory
- the search for the right taxonomy
- Traits versus Situations
- difficulties of trait theory | in defense of traits | interaction between person and situation | consistency as a trait | person constancy
- Traits and Biology
- personality and temperament | personality and the genes | personality and physiological arousal
- ch18) Psychodynamic, Behavioral, and Humanistic approaches | Review ch18
- Psychodynamic Approach
- personality structure and development: the Freudian account | personality and patterns of defense: psychoanalysis after Freud
- Behavioral Approaches to Personality
- radical behaviorism | social learning theory
- Humanist Approach
- major features of the humanist movement | evaluating the humanist movement
- Taking Stock
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