OVERVIEW
Anda Vitols specializes in
- Psychomentrics
- Judgement Error Analysis
- Modeling Error Analysis
- Foundational Psych-Social Demographic Analysis
Specifically, Psychometrics, are personality inventories that can be used in targeted marketing to change client behaviour. Data Error Analysis uses statistical and research methods to determine the reliability and validity of results. In real life, Judgement Error Analysis use simulations to measure variabilty in an organization's decisions. Modeling Error Analysis looks at data point validity. It measures the truthfullness of model representation.
- Data Exploration, Modeling and Mining
- Behavioural Statistics
- R's Machine Learning Stack
- Explainable Artificial Intelligence (XAI)
WHY IMPORTANT
- HOW IT’S DONE
- Psychometrics - using social media platforms
- To create personality inventories (that mirror academic inventories in structure)
- Then create targeted marketing to change behaviour.
- Judgement Error Analysis - using simulations
- To measure human decision-makers' variability in results
- Then create better procedures to reduce variability
- This helps corporations find the sweet spot in client offerings, saving them significant money; or helps institutions increase fairness on applicant submissions.
- Modeling Error Analysis - using behavioural research standards
- To measure truthfulness of machine learning model representation
- Then create or find data points to improve model validity - that the model is indeed describing what we want it to describe.
DETAILS
- PSYCHOMETRICS: for targeted marketing to change behaviours.
- Step 1) Use social media platforms to create personality inventories.
- Step 2) Cross-reference with demographic and attitudinal data points.
- Step 3) Create content using these data points - that actions change in behaviour.
- Step 4) Use social media platforms to micro-target this content.
- Performance Measurement and Transparency:
- Because on social media, the effect is immediately known. We can change content on the fly to improve results.
- Personal note - caution:
- Please note - there are actors weaponizing this powerful technology, by pushing false narratives, trick narratives, emotional and physical threats, etc. This is not necessary! It speaks more to these actors' state of mind, where it appears they get a "dopamine rush" by causing destruction. However, it is necessary to use this technology to counter these actors, by creating an even playing field.
- Normal healthy people get a "dopamine rush" when creating projects of growth and abundance, for the highest good of all. When kind, caring people come across judgemental conversations, or people behaving erratically, they create a safe space for these people, to find out what is really going on... or for themselves when mistakes are made or weirdness is happening.
Please note - this technology was initially designed to be used by normal people - people who are kind, who take responsibility, and take action from that space.
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